Originally written on Sports Media Watch  |  Last updated 11/3/14

MELBOURNE, AUSTRALIA - JANUARY 28: Serena Williams of the United States of America plays a backhand in her semifinal match against Na Li of China during day eleven of the 2010 Australian Open at Melbourne Park on January 28, 2010 in Melbourne, Australia. (Photo by Cameron Spencer/Getty Images)
In a turnaround from the overnight ratings released earlier in the week, final numbers for the singles finals of the U.S. Open increased slightly from last year. Sunday’s Serena Williams/Victoria Azarenka U.S. Open women’s final drew a 3.4 final rating and 5.165 million viewers on CBS, up a tick in ratings and 5% in viewership from last year (3.4, 4.927M), and up 100% and 98%, respectively, from 2010 (1.7, 2.609M). The 2010 women’s final was the most recent to take [...]
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