Originally written October 29, 2012 on Awful Advertisements:
On Friday, this video of a high school practice featuring a player doing a back flip during a play was featured on Deadspin and became viral after existing on Youtube in anonymity for a few weeks... The video jumped from just a few hundred views to a few hundred thousand.  Initially, it was a question whether or not the video was something real, something staged, or something faked all together.  A day later, we discovered what the viral video was all about - an AT&T commercial featuring reactions of people around the country (including Desmond Howard and Bob Stoops) to the viral video... If AT&T planted that video on Youtube in hopes it would go viral organically right before their ad was published, it's one of the best strokes of marketing brilliance I've ever seen.  Without having known about the video's existence before seeing the commercial, I would have likely not given it a second thought.  But because the back flip was out there and intr...
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