Found June 01, 2012 on That NBA Lottery Pick:

For those of you who have had dreams of playing Kobe Bryant in a game of HORSE, you might have a chance if you win this charity auction.

The lucky winner will get face Kobe in the childhood game and could claim to their friends with a victory that they beat Kobe Bryant in HORSE.

Here's the full 411 from the folks at the Los Angeles Times:
Bryant is starting up an auction from June 4 to June 11 that will allow fans to bid on playing him July 2 in Santa Barbara, with proceeds benefiting the Kobe & Vanessa Bryant Family Foundation's Youth Homelessness Initiative.
The game itself will be taped and most likely, Kobe ain't going to let you win because there will be video evidence of it on the Internet if the winner pulls out a win. To bid on the auction, you can visit this link.
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