In order to be the best you have to first learn from the best. Especially today, as the media landscape changes at light speed. This past week I had a chance to attend a business conference where I got to learn from the best.
Boston Celtics Interactive Media Director Peter Stringer made the statement that “the press release is dead” during his SES Chicago presentation this week. He was one of four panelists for the “Social Media and Sports” presentation at the Search Engine Strategies 2011 conference here in The Chi.
He was joined on the panel by San Francisco Giants Social Media Director Bryan Srabian and Chicago White Sox VP of Communications Scott Reifert. It was moderated by Jamie Trecker, Senior Writer, Fox Sports and Fox Soccer Channel.
The discussion on what will become of the press release is expanded and detailed here
Back to SES. Here are few nuggets and tidbits I picked up:
Twitter is the new AP. By that I mean Associated Press, not Adrian Peterson. Everything breaks ther...