Imagine a product so incredibly good it's actually credited with helping athletes break records.
No, we're not talking about steroids. We're talking about swimsuits. Speedo believes it has one and it's got the grams of gold to prove it. Numerous medal winners have made it to the podium after wearing Speedos, and on Day One of the London Olympics, US swimmer Ryan Lochte wore about a foot of Speedo's fabric to win the gold in the 400 meter individual medley.
In a Fox Sports exclusive, Speedo USA president Jim Gerson says the push for innovation combined with pool prodigies equals pure gold.