Found August 30, 2012 on Sports Business Digest:

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Penn State’s recent ban of Neil Diamond’s famed song “Sweet Caroline” reflects on the delicate nature of the current state of public relations between organizations and the media. Following the galvanizing controversy regarding Jerry Sandusky and the sex abuse trial, Penn State cannot risk even going near the subject of “touching”. This banning of the famous love song may be explained by the lyrics “Touching me, touching you” that are repeated through the song.  Penn State is not going too far in their actions of precaution shown towards this very sensitive topic, as another public outrage would further devastate the program and its reputation. Replacing this song would be easy and help avoid another outbreak of resentment shown towards the university. Penn State also made a smart move on the public relations front by making this move, as it is an action reflecting some kind of response as well as an indirect acknowledgement of their mistakes. In the future, if the dedication of Penn State in moving away from the controversy is ever questioned, this action gives them one more defense to point to. The replacement of this tradition at football games could also signify a movement in a new direction for the program, as any traces of the recent past will continue to actively harm the school and its credibility.
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