Originally posted on Sports Business Digest  |  Last updated 1/9/13
Post Cereal's Fruity Pebbles and Cocoa Pebbles cereal boxes are getting a WWE-styled make over. For a limited time WWE Superstar John Cena and Barney Rubble's son Bamm-Bamm will replace Fred Flinstone on the front of the popular cereal boxes as part of a promotional partnership between Post Foods and WWE. More than 3 million boxes of the Fruity Pebbles cereal will feature the WWE-Flinstones duo, resulting in the highest redeeming on-pack promotion in recent Post history. “Given the strength and fit of the two properties, we knew that the partnership would be successful since both brands share common consumer demographics,” said Sharon Pupel, Director of Marketing at Post. “WWE broadcasts are largely a family viewing event with more parents watching WWE with their children than any other sports league.” To further build off of the partnership with the WWE, Post cereal fans can participate in a sweepstakes via the PebblesMania.com website which features a game that allows fans a chance to win tickets to WWE's WrestleMania 30. Post will also feature tailgating-like experiences at three different WWE events in 2013, including January 27th's Royal Rumble. Cena himself was quite excited about the cereal box experience, “It’s been a life-long dream to be on a cereal box and I’m proud to represent WWE as part of our partnership with Post,” said WWE Superstar John Cena. “It’s an incredible honor to be recognized by Post, and I’m looking forward to joining millions of families at their breakfast table across the country.” John Cena can be found on Post Cereal boxes across the country, starting today. (via Post Press Release)
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