Found March 30, 2013 on NESN.com:
TEAMS:
Jeremy Lin trademarked “Linsanity,” Robert Griffin III trademarked “Unbelievably Believable” and Colin Kaepernick trademarked “Kaepernicking,” so it was only a matter of time before someone attempted to get their hands on one of the most popular phrases of the NCAA tournament — “Dunk City.” Charlie Pennachio, a music producer from Fort Myers whose son attends Florida Gulf Coast University, filed for a trademark of the term only a day after FGCU upset San Diego State 81-71. “It’s a real phenomenon what’s going on in Fort Myers,” Pennachio told ESPN’s Darren Rovell. “We want to start a company, and doing something associated with basketball seemed like a perfect opportunity. We know the university is using it now, but we want to take it to a different kind of level.” While the university has not yet made an attempt to claim the phrase, they could make a move soon. “Dunk City” has appeared on merchandise that has been sold by local retailers, on 1,600 IDs for students and as
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