Originally written on Bush League Chronicle  |  Last updated 11/11/14

It's no secret that fans of Michigan State and Michigan don't like each other.The latest example of their bitter rivalry comes on the eve of the NCAA Tournament, which both schools will be participating in. And as fate would have it, the selection committee has placed them in the same venue for their opening game, The Palace of Auburn Hills in Detroit.The Wolverines are set to meet the South Dakota State Jackrabbits Thursday night, while the Spartans will tangle with the Valparaiso Crusaders earlier in the day, beginning at 12:15 PM.The excitement of the Big Dance often spurs fans to buy up a ton of merchandise in support of their favorite school. Fans of the Jackrabbits are no different.According to KELO-TV, the SDSU campus bookstore has seen a spike in sales since the announcement of their seeding in the tournament. SDSU hats, shirts, and water bottles, among other items, are flying off the shelves. But the interesting thing is that not all of their business is coming from local patrons. In fact, a good portion of their sales are reportedly coming from Michigan State fans.They say the two most requested items in the bookstore are hats and t-shirts.  Since appearing on ESPN, the sales have quadrupled.  Because the SDSU men play Michigan, some of the requests for Jackrabbit gear have actually been coming from Michigan's instate arch rival. "We've actually have had some people, Michigan State fans calling in," Bookstore Marketing Coordinator Stephen Brua said. "Michigan and Michigan State are playing in the same arena, so what the people are doing, buying some stuff so they can go to that game and cheer against Michigan."  Meaning, the SDSU men's team will have a lot of fans, even if some of blue and yellow faithful can't be there in person.  Michigan State fans will have extra reason to cheer if the Crusaders somehow manage to pull of an upset before Michigan and SDSU take the court. I don't know if donning the gear of an arch rival's opponent is a great way to build good karma, but it definitely adds a little more fuel to the heated rivalry.Isn't March Madness great?

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Larry Bird jokes about pose of Dominique Wilkins’ statue

Barry Switzer urged Cowboys to draft Murray with great quote

SF Giants file brief in support of gay marriage to Supreme Court

Jay Cutler available to teams in trade

Brian Hoyer praises Johnny Manziel for checking into rehab

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Dockett: I would have signed with Cardinals for less money

Report: Darrelle Revis' decision to come down to Patriots, Jets

Maurice Jones-Drew announces his retirement from NFL

Ndamukong Suh is biggest prize, risk in free agency

Associated Press will have 'robots' writing game stories

Jaworski on Winston: 'I would not take him at that No. 1 pick

WATCH: Craig Sager emotional in warm welcome back to TNT

Likeliest landing spots for Ndamukong Suh

Tigers pitcher Alfredo Simon drives a chrome Mercedes

WATCH: Ronda Rousey breaks guy's ribs who doubts her ability

Michelle Beadle’s campaign to be cast in ‘Sharknado 3′ pays off

Ten teams who have tightened the belt

Dodgers will have a tough time dumping Andre Ethier

Brian Cashman: Derek Jeter should be final Yankees captain

Tom Brady, Rory McIlroy to play round at Augusta National

No one knows who will win the 2014-15 NBA MVP

Giants TE on plane that slid off runway in New York

TSN to stop airing tweets after trade deadline debacle

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Larry Bird trash talks Dominique Wilkins’ statue

Likeliest landing spots for Suh

Jay Cutler available to teams in trade

Ronda Rousey breaks guy's ribs

Ten teams who have tightened the belt

Mayweather waited for Pacquiao to get old, right?

Maurice Jones-Drew announces his retirement from NFL

Ndamukong Suh is biggest prize, risk in free agency

AP will have 'robots' writing game stories

Manning officially returning to Broncos

No one knows who will win the MVP

Pop rips notion of NBA Finals in July

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.