Originally written on Bush League Chronicle  |  Last updated 3/21/13

It's no secret that fans of Michigan State and Michigan don't like each other.The latest example of their bitter rivalry comes on the eve of the NCAA Tournament, which both schools will be participating in. And as fate would have it, the selection committee has placed them in the same venue for their opening game, The Palace of Auburn Hills in Detroit.The Wolverines are set to meet the South Dakota State Jackrabbits Thursday night, while the Spartans will tangle with the Valparaiso Crusaders earlier in the day, beginning at 12:15 PM.The excitement of the Big Dance often spurs fans to buy up a ton of merchandise in support of their favorite school. Fans of the Jackrabbits are no different.According to KELO-TV, the SDSU campus bookstore has seen a spike in sales since the announcement of their seeding in the tournament. SDSU hats, shirts, and water bottles, among other items, are flying off the shelves. But the interesting thing is that not all of their business is coming from local patrons. In fact, a good portion of their sales are reportedly coming from Michigan State fans.They say the two most requested items in the bookstore are hats and t-shirts.  Since appearing on ESPN, the sales have quadrupled.  Because the SDSU men play Michigan, some of the requests for Jackrabbit gear have actually been coming from Michigan's instate arch rival. "We've actually have had some people, Michigan State fans calling in," Bookstore Marketing Coordinator Stephen Brua said. "Michigan and Michigan State are playing in the same arena, so what the people are doing, buying some stuff so they can go to that game and cheer against Michigan."  Meaning, the SDSU men's team will have a lot of fans, even if some of blue and yellow faithful can't be there in person.  Michigan State fans will have extra reason to cheer if the Crusaders somehow manage to pull of an upset before Michigan and SDSU take the court. I don't know if donning the gear of an arch rival's opponent is a great way to build good karma, but it definitely adds a little more fuel to the heated rivalry.Isn't March Madness great?

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

John Daly taken to hospital after collapsing on course

Rex Ryan keeping Bills' starting quarterback a secret

Braves fan dies after falling from upper deck

Randall Cobb suffers shoulder injury vs. Eagles

WATCH: John Harbaugh, Jay Gruden get into shouting match

WATCH: Brian Hartline drags toes on great TD catch

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Julio Jones, Falcons agree on 5-year contract extension

WATCH: Blue Jays' Edwin Encarnacion blasts three homers, extends hit streak

WATCH: Usain Bolt does LeBron stomp dance after relay win

WATCH: Vick's first pass as a Steeler is a 63-yard bomb

WATCH: Montana's Ben Roberts makes amazing TD catch

Report: Robert Griffin III doesn’t believe he ever had a concussion

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Fantasy football round-by-round draft strategy

Ronda Rousey's Carl’s Jr. ad

The WWE Divas Revolution is getting ugly

The NFL’s season kickoff isn’t going as planned, but plans don’t matter in the NFL

The Opening Drive: What happened to all the great Michigan tailbacks?

The 1980s Lakers represent the NBA’s ultimate creation story

The Orioles’ frustrating season

Five greatest NBA players of all-time

Finding signs of life for the Red Sox

10 NFL players set for down seasons in 2015

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker