Originally posted on Bush League Chronicle  |  Last updated 3/21/13

It's no secret that fans of Michigan State and Michigan don't like each other.The latest example of their bitter rivalry comes on the eve of the NCAA Tournament, which both schools will be participating in. And as fate would have it, the selection committee has placed them in the same venue for their opening game, The Palace of Auburn Hills in Detroit.The Wolverines are set to meet the South Dakota State Jackrabbits Thursday night, while the Spartans will tangle with the Valparaiso Crusaders earlier in the day, beginning at 12:15 PM.The excitement of the Big Dance often spurs fans to buy up a ton of merchandise in support of their favorite school. Fans of the Jackrabbits are no different.According to KELO-TV, the SDSU campus bookstore has seen a spike in sales since the announcement of their seeding in the tournament. SDSU hats, shirts, and water bottles, among other items, are flying off the shelves. But the interesting thing is that not all of their business is coming from local patrons. In fact, a good portion of their sales are reportedly coming from Michigan State fans.They say the two most requested items in the bookstore are hats and t-shirts.  Since appearing on ESPN, the sales have quadrupled.  Because the SDSU men play Michigan, some of the requests for Jackrabbit gear have actually been coming from Michigan's instate arch rival. "We've actually have had some people, Michigan State fans calling in," Bookstore Marketing Coordinator Stephen Brua said. "Michigan and Michigan State are playing in the same arena, so what the people are doing, buying some stuff so they can go to that game and cheer against Michigan."  Meaning, the SDSU men's team will have a lot of fans, even if some of blue and yellow faithful can't be there in person.  Michigan State fans will have extra reason to cheer if the Crusaders somehow manage to pull of an upset before Michigan and SDSU take the court. I don't know if donning the gear of an arch rival's opponent is a great way to build good karma, but it definitely adds a little more fuel to the heated rivalry.Isn't March Madness great?

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Manfred blames MLBPA for no significant rule changes in 2017

Report: Zach Britton has potential oblique injury

The Rock returns to WWE, leaves CM Punk a voicemail after 'Raw'

After outfield collision, Ichiro pranks teammate and claims he’s been cut

Simeon Rice gets vulgar with radio host over HOF debate

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Ronda Rousey to be guest star on NBC’s ‘Blindspot’

Lakers replace Jim Buss with Magic Johnson, fire Kupchak

Report: James Harrison, Steelers share mutual interest in 2017 return

Jimmy Garoppolo’s mom keeping him up to speed on his trade rumors

Report: Clippers intent on keeping both Blake Griffin, Chris Paul

Slam dunks and startups: How all-star technology took over the NBA in The Big Easy

Nintendo is finally, thankfully embracing sports and eSports

The 'Did the Kings just make the Pelicans into a super team?' quiz

Will the Timberwolves start showcasing their potential?

'Playmakers' in Ice Cube's league who can help the Cavs

Box Score 2/21: It's trade heartbreak season

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams and players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

Baseball movies you can stream now to hold you over until Opening Day

Movies you can stream now to get your football fix

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Nintendo is finally, thankfully embracing sports and eSports

The 'Did the Kings just make the Pelicans into a super team?' quiz

Will the Timberwolves start showcasing their potential?

'Playmakers' in Ice Cube's league who can help the Cavs

QUIZ: Name every MLB pitcher to win 100 games with two different teams

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams, players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker