go to MSN.com
Found April 03, 2013 on Larry Brown Sports:

Via Larry Brown Sports:

The topic of sports apparel companies making a profit by using Divison-1 athletes to sell products has been heavily debated over the years. Under no circumstances are college athletes allowed to be paid or receive “improper benefits,” yet their jersey numbers are plastered all over merchandise that is constantly flying off the shelves. It appears Louisville sophomore Kevin Ware is no exception.

Ware’s incredibly gruesome leg injury has been the talk of the nation since the Cardinals defeated Duke in the Elite 8 on Sunday evening. The team has decided to honor him with these warmup jerseys at the Final Four, and it looks like Adidas has decided to pay tribute to Ware by profiting from his injury with the T-shirt you see above. You can pre-order your very own “Ri5e to the Occasion” shirt today, which is currently selling for $24.99 on the Louisville athletic website.

When contacted by Larry Brown Sports, an employee from Louisville’s online apparel shop said that there has been no indication that proceeds from the shirt are going to support medical bills or any type of charity. The employee did mention that the shirts were not created “internally” and had come directly from Adidas.

Paying these young men and women would be insane, but profiting off someone’s horribly broken leg is great business.

1 Comment:
  • The thing is - most U of L fans don't see this as a way for the university to make money, most fans see this as a way to support our team and support Kevin Ware. And besides - here is a local U of L shop that is selling "Rise for 5" t-shirts and what they are doing with the proceeds - Fan Outfitters Louisville To all of your questions. The University of Louisville is covering all of the medical expenses. See here: http://bit.ly/10wKwRg In addition, we love our Cardinals and would never take advantage of them. A portion of the proceeds go directly to the UofL Scholarship fund, as does a majority of our licensed product. We just don't share that publicly. We hope this answers your questions.
THE BACKYARD
RELATED ARTICLES

Amar’e Stoudemire donates 1,000 Kevin Ware head signs to Louisville (photo)

When Kevin Ware watches his teammates on the Louisville Cardinals take the court in the above warm-ups at the Georgia Dome on Saturday for the team’s Final Four match-up with the Wichita State Shockers, at least 1,000 faces that look eerily familiar will be staring right back at him from the stands. In fact, not only will those faces be familiar, they will be his face. On signs...

Kevin Ware, Louisville Teammates Featured on Inspirational Sports Illustrated Cover (Photo)

For all the horror that accompanied Kevin Ware‘s gruesome leg injury on Sunday, plenty of inspiration has come as well. Ware was assuring his teammates he was fine and telling them to go on and win just moments after he was hurt Sunday. His teammates, while initially shook up, pulled themselves together enough to finish out the game in dominating fashion. An injury that will go...

Louisville’s “Ri5e To The Occasion” Kevin Ware Shirts Causing Controversy

By now, you’ve all seen (or heard about, if you’re squeamish) Kevin Ware’s devastating leg injury suffered this past Sunday during Louisville’s Elite Eight matchup against Duke. The Cardinals, with heavy hearts, were able to finish off the Blue Devils in the second half and reach their second consecutive Final Four. Certainly, using Ware’s injury as a rallying cry is a...

CC video of the day: Kevin Ware opens up on gruesome injury

It was one of the most horrific injuries in sports when Louisville's Kevin Ware's broke his leg when his right leg buckled and snapped as he was contesting a shot during the Midwest Regional final against Duke on Sunday. His teammates, coach Pitino and fans across the globe showed tremendous support for Ware after the injury and after successful surgery, he is back on...

Despite Reports, Louisville Will Not Make Money From Kevin Ware Tee-Shirts

Surprisingly, commemorative 2013 Final Four tee-shirts haven’t been the most popular item for Louisville fans this week. Instead it is the Kevin Ware apparel that has taken the city by storm. Smack Apparel and Adidas have both printed tee-shirts to sell in dedication for Kevin Ware’s injury. This is the “Win it for Ware” tee-shirt from Smack Apparel. Smack Apparel will reportedly...

Louisville Cardinals to wear warm-ups paying tribute to Kevin Ware (photo)

On Wednesday morning, Louisville Cardinals head coach Rick Pitino announced that the team will wear the below warm-ups before its Final Four match-up with Wichita State this weekend to honor their fallen comrade, Kevin Ware. Above is the new Twitter avatar that Kevin Ware recently uploaded to show support for his teammates as they embark on their journey to a National Championship...

Ware injury stealing NCAA spotlight

We have a new biggest name in college basketball. He's the star of this NCAA tournament. Everyone in the country is talking about him. Thirty years after North Carolina State's Lorenzo Charles forever etched his name in college basketball lore with the dunk heard 'round the world, Louisville's Kevin Ware did the same with the (leg) break heard 'round the world...

Amar’e Stoudemire Donates 1,000 Kevin Ware Heads For Final Four

Kevin Ware will be well represented in the stands when his Louisville Cardinals take on Wichita State in the Final Four Saturday night in Atlanta. Amar’e Stoudemire and his foundation have donated 1,000 Kevin Ware heads for fans to hoist in support of the Cards. According to Darren Rovell, ESPN: After Ware fractured his leg in Sunday night’s game against Duke, and the team started...

Kevin Ware does Top 10 list on Letterman and it was no Stupid Human Trick (video)

Continuing to be the face and most compelling story of the 2013 NCAA Men’s Basketball Tournament, Louisville Cardinals guard Kevin Ware hit the big time on Thursday night by delivering the Top 10 list on the “Late Show with David Letterman.” Displaying a wonderful sense of humor about the entire traumatic incident that left the young man writhing on the floor in agony after...

Morning Buzz & Crossword Puzz: 4/3/2013

Scar This morning’s top five stories from across the web: 1. Mike Rice has been fired from Rutgers after the horrible video released yesterday. 2. Geno Smith is not happy with a report about his abilities. 3. Kevin Ware will travel with Louisville to Atlanta. 4. The Louisville women’s team will be joining the men in the Final Four. 5. Kevin Ware has a new dog named “Scar...

Kevin Ware: 'I'll be fine'

Louisville guard Kevin Ware, who suffered a horrific leg injury in the Cardinals' Elite Eight win over the Duke Blue Devils, wants everyone to know that he will be "fine." "Hopefully I'll be back in time to watch practice,"

Tim Henderson "more than ready" for Cards

University of Louisville basketball coach Rick Pitino has said several times this season that he’s not afraid to use any player on his bench. With the injury to Kevin Ware, Pitino will likely have to turn to walk-on Tim Henderson. Cardinal Authority has a quick update on Henderson and his abilities.
Cardinals News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

RUMORS & GOSSIP

Winston now suspended for entire Clemson game

Florida State quarterback Jameis Winston has now been suspended for their game against the Clemson Tigers on Saturday. As you already know, Winston was originally suspended for the first half after he made inappropriate comments on campus earlier this week. According to an email by Interim Florida State President Garnett S. Stokes late Friday night, the school has now suspended Winston...
Via Sportsnaut
7 hours ago

Report: Ravens engaged in massive cover-up in Rice case

ESPN’s Outside the Lines dropped a major bomb on the Baltimore Ravens regarding their handling of the Ray Rice situation, saying that the team engaged in a massive cover-up to lessen their star running back and franchise icon’s punishment. According to ESPN’s story, the Ravens knew exactly what was on the elevator video hours after […]
Via Larry Brown Sports
12 hours ago

Rex Chapman arrested for stealing $14K in Apple products

Former Phoenix Suns sharpshooter Rex Chapman was arrested in Scottsdale on Friday after a months-long shoplifting spree at a local Apple Store that netted him approximately $14,000 in stolen goods. Chapman’s not-so-inconspicuous trick involved checking out merchandise via an iPhone self-checkout app, but not actually going through with the transaction. After leaving, Chapman would...
Via Next Impulse Sports
10 hours ago

Kevin Durant gets game ball from Redskins owner

It’s hardly surprising that Kevin Durant is a pretty passionate fan of D.C. sports. He hails from nearby Rockville, Md., and often professes his love for the pro sports teams he grew up watching. Durant was in attendance last Sunday for the Washington Redskins’ 41-10 drubbing of the awful Jacksonville Jaguars. Clad in a RG3 […] The post Dan Snyder sends Kevin Durant game ball...
Via Sportress of Blogitude
16 hours ago

WATCH: Goodell stumbles on domestic violence question

Roger Goodell read a prepared statement during his press conference on Friday and then answered questions using lines given to him by PR people/crisis management firms. The result was a boring, insincere press conference where many of the exact same lines and phrases were repeated. However, there was one point where Goodell got thrown off […]
Via Larry Brown Sports
14 hours ago

NFL scout: Winston is a 'fraud'

Florida State star quarterback Jameis Winston was the butt of the joke on many of the best College GameDay signs during the opening weekend of the 2014 college football season for shoplifting crab legs. Despite solid on-field play through the Seminoles’ first two games, Winston is facing an increasing amount of criticism for his off-the-field issues after getting suspended for...
Via Gridiron Grit
12 hours ago

Dion Jordan suspended again

Miami Dolphins pass rusher Dion Jordan saw his suspension for violating the league’s substance abuse policy lifted today when the NFL and NFLPA finalized a new drug policy. Shortly after Jordon’s suspension was lifted, he was suspended another four games for a second violation of the NFL’s substance abuse policy. Jordan had this to say about his latest violation in a statement...
Via Sportsnaut
13 hours ago

Report: Timberwolves make max offer to Eric Bledsoe

TweetAccording to a report from ESPN, the Minnesota Timberwolves have made a max contract offer to Phoenix Suns restricted free agent Eric Bledsoe. Minnesota is hoping to work a sign-and-trade deal with Phoenix for the explosive guard. Bledsoe and the Suns have been at a standstill, with Bledsoe seeking a 4-year deal worth over $60 million. The Suns offered injury-prone Bledsoe a...
Via Los That Sports Blog
14 hours ago

Site tracks when Jameis did “something stupid” last

Florida State quarterback Jameis Winston just can’t seem to stay out of the headlines for negative reasons. Between the rape allegations, the crab leg theft, the numerous BB guns incidents and now the obscene outburst on campus, fans feel like it’s just a matter of time before the Heisman Trophy winner does something else embarrassing. One fan, who is probably not a supporter...
Via College Spun
1 day ago

Report: Cardinals place John Abraham on injured reserve

In what’s been a wild week surrounding the Cardinals, yet another piece of semi-surprising news is emerging from the desert this morning. In the latest twist out in Arizona, Cardinals are placing LB John Abraham on injured reserve due to concussions, per source. — Adam Schefter (@AdamSchefter) September 19, 2014 Abraham had reportedly left the team nine days ago, but then...
Via cover32 - Cardinals
18 hours ago
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.