Originally written on NESN.com  |  Last updated 11/19/14

Distinctive floors seem to be the new trend in college basketball for brand recognition, and the University of Central Florida is following suit. UCF unveiled its new hardwood floor design for CFE Arena that features a “blacktop” style, emulating an outdoor playing surface. The school had been working on the project for months but had failed multiple times to find the correct color stain that matched its computer designs. However, the program continued to work with Connor Sports Flooring and eventually found a match. “The court is part of our branding,” UCF men’s basketball head coach Donnie Jones said. “When you turn on the TV, you will know when UCF is playing. We are moving into a new league and will have new opportunities for exposure and the timing is right for a new floor, as well.” UCF is following the likes of universities such as Oregon, Long Beach State and George Washington in creating unique hardwood designs that establish an identifiable brand. The new court design is certainly generating buzz in the Orlando region, and Jones hopes the new court will assist in the development of the program. “Having this court in here, it’s just the beginning of the steps we need to take in building a great program,” Jones said. ” I think having this as an emblem and a mark is something kids like, recruits like, fans like. It’s something you can point to.” Check out a time lapse video of the court’s installation in the video below.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Lightning reach Stanley Cup Final with Game 7 win

Devon Still: Daughter has complications with transplant

Rivers denies report of problems with CP3 and Jordan

Orlando Magic hope Skiles can right sinking ship

Falcons waive Shembo over animal cruelty charges

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Tom Brady’s suspension appeal hearing set for June 23

Peterson is wrong (sorta): NFL players have great power

Scout: A-Rod 'looks like he doesn't give a (expletive)'

Belichick mum on Deflategate in first remarks since discipline

Dwight Howard suspended for first game of 2015-16 season

Bucs veterans missing Jameis while he's at rookie symposium

WATCH: Josh Hamilton hits first two homers of the season

Did Andrew Bogut take a shot at Mark Jackson?

$70 million Reebok deal is bad for UFC fighters

If the Warriors win the NBA title, the parade will be for Oakland

SEC no longer allows transfers with 'serious misconduct' issues

Klay Thompson officially diagnosed with concussion

Snoop Dogg hooks Texas A&M up with adidas cleats

WATCH: Stephen Curry rides a mini-horse

Metta World Peace gets ejected after five fouls in one minute

On satellite camps and the SEC crying over its self-protections

Four NFL quarterbacks set to take a step back in 2015

Spelling Bee co-champ wears LeBron jersey under shirt

College Basketball News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Lightning reach Stanley Cup Final with Game 7 win

Devon Still's daughter has complications with transplant

$70M Reebok deal is bad for UFC fighters

If the Warriors win the title, the parade will be for Oakland

Peterson is wrong (sorta): NFL players have great power

Dwight Howard suspended for first game of 2015-16 season

Four QBs set to take step back in 2015

Spelling Bee co-champ wears LeBron jersey under shirt

Top 10 stories from 2015 NBA Playoffs

Rangers-Lightning Game 7 preview

The can't-miss Prince Fielder

Chip Kelly: Tebow is a quarterback

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.