It was a tough pill to swallow play for the UCLA Bruins, as they fell to the #25 Iowa Hawkeyes by a score of 74-61 to suffer their first loss of Big Ten play despite a valiant comeback effort. The Bruins trailed by as much as 24, and trailed 40-22 at halftime before roaring back to make it a four-point game with just 3:13 remaining.