Found April 11, 2013 on Just Sports And Just Us:
PLAYERS: Geno Auriemma
The athletic teams University of Connecticut will be getting a new look. Gone is the family friendly husky and in comes Jonathan Husky, a new, hungrier, vicious logo the teams will be sporting.  This caps the rebranding of the athletic teams at UConn. The two major changes will be the use of “UCONN” across the front of every uniform worn by each team, and a new look for the Jonathan Husky logo. The new look is part of a new institutional branding and marketing program announced in early April by President Susan Herbst that uses “UCONN” as the primary mark of the University in all signage, publications, advertising and marketing activities.  “This logo is everything that a Husky is supposed to be -- powerful, aggressive, determined,” women's basketball coach Geno Auriemma says. “It is looking right through you and saying ‘Do not mess with me.' This is a streamlined, fighting dog, and I cannot wait for it to be on our uniforms and court.” The new logo looks a lot better than the one used in years past.
THE BACKYARD
BEST OF MAXIM
RELATED ARTICLES

UConn cruises to 8th women's title

Geno Auriemma and Connecticut are back on top. With freshman Breanna Stewart leading the way, it might be a while before they relinquish that spot. Stewart scored 18 of her 23 points in the first half and Connecticut won its eighth national championship with a 93-60 rout of Louisville on Tuesday night. It was the most lopsided victory in a title game. The title tied Auriemma and...

UConn women win 8th title in rout of Louisville

His eighth national championship in hand, Geno Auriemma wanted to savor the moment and not talk about a dynasty just yet. He had just tied Pat Summitt for the most titles in in NCAA history and wasn't ready to discuss a repeat. Yet it's hard to not see the Huskies winning more titles with freshman Breanna Stewart and sophomore Kaleena Mosqueda-Lewis leading the way. '...

Congratulations, Lady Huskies!

photo via AP Without Baylor or Notre Dame to contend with, there was no doubt that Geno Auriemma and the Lady Huskies were poised to win the championship this season. While the Lady Cardinals of Louisville had an incredible run, last night they proved to be no match.  They were simply out played and routed by a dominant UConn, losing 93-60.  Congrats to UConn and of course, Auriemma...

Walz in position to "own women's basketball"

Jeff Walz has already guided the University of Louisville women’s basketball program to a pair of NCAA Tournament runner-up finishes in the past five years. Walz wants to keep the program at the highest level and Connecticut coach Geno Auriemma says Walz is the guy to do just that for the Cardinals.

Lady Cards lose to UConn in Women’s NCAA National Title Game

Unfortunately for Louisville lighting could strike twice. The night before the men’s team from Louisville won the Men’s National Title and the school was poised to bring back another title Tuesday night. The Lady Cards ran into a road block when the played the UConn Huskies. The Lady Cards lost 93-60 to Geno Auriemma and his team. Geno has now caught up with legendary coach...

UConn Women beat Louisville for National Title

Consider this fair warning Women’s Basketball. UConn is back! If Notre Dame is still wondering if their recent loss to UConn was a fluke(after beating UConn 70f 8 games over the last few seasons) ask Louisville if UConn is back. Louisville was going for the sweep in title games with the Men winning last night, the question was could the women of Louisville win the title on their...

With 8 titles, UConn starting next dynasty?

The UConn Huskies ran through the NCAA tournament en route to their eighth national championship. With heralded freshman Breanna Stewart, sophomore Kaleena Mosqueda-Lewis and most of the team back, this could be the next great UConn era. A scary thought for the rest of women's college basketball. Over the past three season UConn has lost 11 games - including twice in the Final...

Here Is Proof That UCONN Has Used Time Travel To Manipulate Basketball Victories

The University of Connecticut’s athletics department decided that it was time for a change when it came to the school’s worn out sports logo that had been in use since the Paleolithic Era known as 2002. And new logos are always great news, because they mean new merchandise and more money, as us sucker fans just slap the plastic down on the counter and shout, “GIVE ME NEW SH...

Jonathan the Husky, UConn's logo, gets a new look

(Photo Courtesy: University of Connecticut) If by some weird coincidence, you happen to have the password to all my social media accounts, than chances are pretty good you know that my Facebook/Twitter/Instagram/Keek/Beebo and Myspace accounts (ok, I don’t actually have the last three) were abuzz this afternoon. That’s because on Thursday the University of Connecticut...
College Basketball (W) News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.