Super Creepy Fundraising by OSU

I don't know how the NCAA could let this go, but they either don't know about it or don't care. The original story was posted over at the Wizard of Odds, but this link takes you to commentary on Get the Picture. ? Oklahoma State, in a move that will likely change the landscape of fund raising for "amateur" athletics, has announced a "Gift of a Lifetime" program that will generate $280 million in life insurance commitments. Here's how it works: Twenty-eight individuals in age from 65 to 85 have been selected. They are under no financial obligation and only needed to pass a physical exam. OSU Athletics, Inc. took out a $20 million loan to pay the premiums, and each time an individual in the program dies, Oklahoma State will be paid $10 million. When all 28 have died, Oklahoma State will have been paid $280 million.