Found March 02, 2013 on College Football Section:
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Sparky the Sun Devil has a new look. The Arizona State mascot has been reimagined by the Walt Disney Corporation. The new Sparky is bulkier with a more “kid-friendly” face. The current official logo of Sparky holding a pitchfork will continue to be used on merchandise but the new logo will be integrated into Sun Devil gear as well. Sparky has been ASU’s mascot for over 60 years. In 1946, ASU alumnus and former Walt Disney animator, Bert Anthony, designed the logo. There have been rumors that Anthony based the look of Sparky on Walt Disney himself. ASU said the new Sparky’s first public appearance will be at the ASU spring football game. H/T ASU News Related Posts Oregon Duck mascot under political scrutiny from Arizona State Sun Devil Arizona State football coach Todd Graham in the student section Arizona State Fans Not Satisfied With Erickson

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Arizona State mascot gets new look

Yes, we're talking about a mascot here. We know it's not everyone's cup of tea and frankly it usually isn't ours either, however this isn't just a normal mascot story. That's because Arizona State is revamping it's "Sparky" mascot for the first time in over 60 years and it's doing so in a partnership with the worldwide leader in entertainment...
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