According to ESPN’s Darren Rovell, coconut water brand Zico has dropped Chad Johnson as one their endorsers after his arrest this past weekend for domestic violence.
“Chad Johnson’s difficult week continued Wednesday, as coconut water brand Zico dropped the wide receiver from its endorsement roster.
“The drink company told ESPN.com that Johnson’s endorsement deal, just announced on July 25, is over,” Rovell reported.
“The Zico brand is about supporting naturally powered athletes,” the company said in a statement, per Rovell. “We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field.
“However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”
It looks like things just keep getting worse for Johnson.