Originally posted on Rumors and Rants  |  Last updated 2/19/13

Just when we thought the Sacramento Kings’ Sleep Train Arena took the cake for strangest-named sports stadium of all-time, Florida Atlantic University has upped the ante. According to OwlAccess.com, the school will formally announce on Tuesday that it has reached a deal with The Geo Group for naming rights to its two-year-old football stadium. The Geo Group name is generic enough that it probably won’t raise any eyebrows when people see “Geo Group Stadium,” or whatever it is going to be called. But it turns out this is one of the most bizarre things anyone has ever named a stadium after. The Geo Group is described as “a leader in privatizing correctional facilities.” In other words, states facing budget crunches sell their prisons to these guys, who are in charge of making sure inmates don’t end up shivved in the shower room or hanging out in your back yard before their formal release. The company’s CEO is a Florida Atlantic alum, which explains his interest in getting the deal done. However, it does seem like a curious move from a business perspective. Ostensibly, the idea behind stadium naming rights is to make your product name more familiar with potential customers — American Airlines Arena, Petco Park, FedEx Field, and so on all the way down the line to, yes, Sleep Train Arena. I’m no Darren Rovell, but I’ve got to believe the market for potential customers looking to sell a prison for Geo Group to operate is somewhat limited. On the flip side, it does lend to some awesome nickname possibilities. Opposing teams will surely be intimidated if when they realize they are going to play in “The Jail Cell.” And “The Pen” would certainly work as an awesome name for the student section. There’s even a possibility for stadium-rights cross-promotion, like “The Geo Group: Currently Housing the Guys Who Named Enron Field.”

Ios_download En_app_rgb_wo_45

Thompson fires shots at Clippers: ‘Didn’t they lose to the Rockets?’

'Sell high' and 'buy low' fantasy candidates

Marshawn Lynch ruled out by Seahawks for Week 5

Howard says he played through torn MCL, meniscus in playoffs

Bills offensive progress stalled by injuries

Bruins’ Zac Rinaldo: Raffi Torres’ suspension 'really opened my eyes’


Cowboys’ Sean Lee cleared to play vs. Patriots after concussion battle

NHL Dept. of Player Safety inconsistent with discipline?

Tennessee desperate for big win over #19 Georgia

UCLA punter Adam Searl arrested on suspicion of rape

Sepp Blatter appeals FIFA suspension

Gostkowski is best kicker in NFL, according to peers

Dwight Howard, image & Houston's title chances

What’s wrong with Ohio State’s offense?

Weeden: ‘I don’t need a 12-yr-old telling me how to play’

Fan at Texas A&M game was so drunk, he reportedly told police he was at Baylor vs. Texas Tech

10 unheralded NFL players who will impact Week 5

Mallett’s dad: Criticism of QB makes his grandmothers cry

LSU has sold a disappointing amount of tickets for South Carolina game

Five potential upsets in NFL Week 5

Why the Carolina Panthers are the NFL's next super power

Six biggest matchups in Week 6 of the college football season

Dalton motivated by getting booed at celebrity softball game

Which undefeated college team has best résumé?

WATCH: Derek Holland wipes backside with Blue Jays towel

College Football News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Dwight Howard, image & Houston's title chances

10 unheralded NFL players who will impact Week 5

Five potential upsets in NFL Week 5

Why the Carolina Panthers are the NFL's next super power

NHL Department of Player Safety inconsistent in disciplining players?

Explaining the silence on Thabo Sefolosha’s police brutality trial

Six biggest matchups in Week 6 of CFB

Joe Maddon's defensive calculus

Sepp Blatter appeals FIFA suspension

Looking at four NHL goaltenders who debuted for new teams

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker