Originally posted on The Duck Stops Here  |  Last updated 9/8/13
Heisman campaigns have changed. Used to be, Sports Information Directors would send out glowing press releases, life-size cutouts and odd knicknacks that wouldn't fit on a desk. Notre Dame changed Joe Theisman's name. The family pronounced it THEES-man, but the athletic department office quickly encouraged him to adapt it to rhyme with a certain bronzed trophy. Theisman didn't win though. Lost in 1970 to Jim Plunkett, who had a better season and a better back story. No fake girlfriends, but both of Plunkett's parents were legally blind. In the age of ESPN and Fox Sports 1 everything is different.  Heisman campaigns, such as they are, are much more organic, raised in the compost of 24-hour college football channels and highlight shows, with the stats and great plays shown to viewing audiences 5-10 times before the NFL takes the field on Sunday. The last three Heisman winners, Johnny Manziel, Robert Griffin III and Cam Newton, didn't need an overt Heisman campaign. None of them we...
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