Found October 05, 2012 on Busted Coverage:
According to

Those two words, Beaver Juice, have trended in and beyond Beaver Nation, and now they have reached the OSU Beaver Store.
T-Shirts with “#BeaverJuice” will be available in the bookstore and online at noon Friday, capitalizing on (Desmond) Howard’s memorable phrase.

Here’s where you can get the Beaver Juice t-shirt online.
It never fails. A team needs a rallying cry and suddenly, out of nowhere, someone drops a phrase and it becomes a religion amongst fans. The Beavers are 3-0, get Washington State on Saturday and already have road wins at UCLA & Arizona.
Hell yes we’re starting to sip on that Beaver Juice. Actually, we like our Beaver Juice with a little gin – Snoop style.

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