Originally written on Fox Sports West  |  Last updated 11/22/12
LOS ANGELES - Although the result wasnt the one they were looking for, USC didnt have any problem getting up for UCLA. The buildup contributes to that. They dont have Conquest every week on the USC campus, nor do they have a bonfire each week on the UCLA campus. Those traditions are saved for USC-UCLA rivalry week. Players from both sides of the crosstown rivalry know each other as well as their families. USC head coach Lane Kiffin said that aspect alone makes the UCLA game the toughest on the schedule. Not liking UCLA comes easy to Trojans, making it a natural rival. Realizing Notre Dame is a rival comes after some coaxing. This isnt your fathers rivalry. We try to work on that, Kiffin said of getting his players to realize the significance of the rivalry with Notre Dame. I dont think that thats natural to them. It is what it is. Its what we live in nowadays. Youre dealing with 17 to 21-year old kids and for whatever reason they dont come in here understanding that so w...
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