The Columbus Dispatch is reporting that Ohio State football jersey sales have dropped 47% last season, right around the same time former star Terrelle Pryor left Columbus.
Now, players names aren't allowed on the jerseys, but a generic number can carry some "star power", such as Pryor's number 2 jersey.
Another reason jersey sales fell off is that Ohio State had a lack of star power after Terrelle Pryor left and many of the players fans were familiar with were serving suspensions.
Ohio State's business advancement office reported that only 23,033 jerseys were sold compared to the 43,444 sold in 2011. It is also reported that the school and retailers lost about $1.2 million.
Retailers are hoping that Ohio State's generic #5 jerseys, quarterback Braxton Miller's number, can make up for lost sales.