Originally written on Mashable  |  Last updated 11/12/14

IOWA CITY, IA - DECEMBER 12: Actors Ashton Kutcher and wife Demi Moore watch the second half of the game during the Iowa-Iowa State college basketball game on December 12, 2008 at the University of Iowa in Iowa City, Iowa. Johnson and Kutcher, both from Iowa, were in Iowa City raising money for flood relief charities in Eastern Iowa after a 500 year flood devastated the area. (Photo by David Greedy/Getty Images)
YouTube is partnering with Ashton Kutcher, Amy Poehler, Shaq, IGN, The Wall Street Journal and dozens of others to launch a slew of premium video channels. The channels, which have been in the works for months, is a big and risky play to get premium content onto its servers. Google (YouTube’s owner) is reportedly spending $100 million to secure the deals for its original channels. “The first of these new original channels will appear on YouTube starting next month and will continue over the next year,” YouTube Global Head of Content Partnerships Robert Kyncl said in a blog post. “They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.” The channels will be anchored by a celebrity lineup that includes Madonna (DanceOn), Shaq (The Comedy Shaq Network), Rainn Wilson (SoulPancake), Ashton Kutcher (Katalyst Thrash Lab) and Deepak Chopra (Generate The Chopra Well). YouTube’s pa...
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