Originally written on Mashable  |  Last updated 10/8/14

LOS ANGELES, CA - JULY 31: Actor William Shatner watches the match between Tommy Haas of Germany and Marat Safin of Russia on Day 5 of the LA Tennis Open at the Los Angeles Tennis Center - UCLA on July 31, 2009 in Los Angeles, California. (Photo by Stephen Dunn/Getty Images)
William Shatner‘s 14-year mission with Priceline has come to a close. The actor, best known as Capt. James T. Kirk, the commander of Star Trek, will go out with a bang. His final ad with the company, set to air Monday, will show Shatner rescuing vacationers on a bus hanging on a bridge’s railing. “Save yourselves — some money,” Shatner says, handing his cellphone to one of the passengers. Then Shatner and the bus fall and the bus explodes. “I’m in grief mode,” Shatner told The Associated Press. “It’s not the first time I’ve had an iconic character die off.” (The Kirk character died in 1994′s Star Trek: Generations.) In the report, Priceline CEO Christopher Soder explained that the company is changing its strategy so it “decided to do something really over the top to get our message across.” That may include a spot in next month’s Super Bowl telecast. Shatner became a spokesman for Priceline during the dot-com boom and originally did the ads to get free stock in the c

Panthers coach replaces break-in victims’ Christmas presents

Cardinals Bruce Arians benches Logan Thomas on Christmas Day

Richard Sherman: Marshawn Lynch having MVP season

Curt Schilling tweeted advice to Johnny Manziel

Aaron Rodgers buys TVs for Packers teammates

Harbaugh smiled when asked about Michigan's bday tweet


Jackie Robinson West Little League accused of cheating

Police: Fire that burned down McClain's home 'suspicious'

Furniture store will refund purchases if OSU wins title

What each NFC team in the hunt should ask for from Santa

Is SI ashamed to mention Jameis Winston on its cover?

Kobe Bryant disappointed Lakers didn't get Rajon Rondo

Q&A with Rich Eisen; TNF, DirecTV and living in LA

Is the NFL playoff system heading south?

WATCH: Quincy Acy ejected for throwing punch at John Wall

Billy Beane did not want to trade Josh Donaldson

Peyton Manning plans to be back with Broncos next year

WATCH: Blazers announcer botches Damian Lillard call

WATCH: P.K. Subban disguises himself, surprises kids for Xmas

Baseball cards: a fan's love for the ultimate stocking stuffer

Packers game is a career defining moment for Stafford

A look inside Jason Grilli's contract with the Braves

10 Week 17 NFL matchups that will impact the playoffs

WATCH: Bahamas Bowl ends on insane Hail Mary play

Entertainment News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Q&A with Rich Eisen; TNF, DirecTV and living in LA

Dan Le Batard sums up Miami's relationship with LeBron

Is the NFL playoff system heading south?

WATCH: Announcer botches call

Police: McClain fire 'suspicious'

10 Week 17 NFL matchups that will impact the playoffs

Bahamas Bowl ends on crazy Hail Mary

49ers OT Davis takes shot at coordinator

Will FIFA ever care to change?

Top storyline for each Week 17 game

40 great Christmas-related sports names

Nick Mangold and dealing with feelings as a sports fan

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.