It’s been an interesting week for Words With Friends.
On Monday, Alec Baldwin made news for getting kicked off a flight prior to take-off in Los Angeles because of issues relating to his phone use. Apparently his addiction to the popular Scrabble-like game Words With Friends is what did him in. It’s not entirely clear what happened on the plane – American Airlines released a statement saying the actor was “extremely rude to the crew,” while Baldwin himself published a column in the Huffington Post apologizing while saying he was “singled out.”
But one thing is certain – Words With Friends is highly addicting.
The publicity from Baldwin’s situation certainly didn’t hurt Zynga, which owns Words With Friends. In advance of the company’s potential IPO, the game saw a surge of users as a result of the gaffe – 300,000 new users signed up for the game.
Zynga also had fun with the event on Twitter by launching a #LetAlecPlay hashtag. Their top tweet read:
“Hey @AmericanAir, don