As expected, LIV Golf has announced a multi-year rights agreement with The CW Network.
The deal marks the Saudi-backed golf league’s first U.S. TV and streaming deal. Previously, LIV Golf streamed tournaments to its website and YouTube.
LIV officials have long admitted their rebel league won’t really take off until it cracks the U.S. media market, where most of the available partners are already connected contractually to the PGA Tour.
Golf legend turned LIV chief executive officer Greg Norman called it a “momentous” step in LIV’s global challenge to the PGA Tour.
“The CW will provide accessibility for our fans, and maximum exposure for our athletes and partners as their reach includes more than 120 million households across the United States,” said Norman in a statement.
For The CW, the deal marks the first time in the network’s 17-year history that it will be the exclusive broadcast home for live mainstream sports.
“Our partnership with LIV Golf marks a significant milestone in our goal to re-engineer the network with quality, diversified programming for our viewers, advertisers, and CW affiliates,” said president Dennis Miller.
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