Golf, it seems, isn't as easy outside of a Nike ad.
Days after Nike Golf debuted its new dynamic duo in a special effects-laden television ad, Tiger Woods and Rory McIlroy both shockingly missed the cut in their season-opening tournament.
In what's believed to be only the fifth time the world's top-two ranked players have exited early at the same tournament, the Swoosh's stars swooned in the Abu Dhabi Championship on Friday.
It was a black day for both players, who have much on the line this year, and for Nike, which has gambled $150 million on McIlroy succeeding Woods in the long-term as golf's biggest star.
And it can't have felt good, either, for the sheikhs who paid Woods $3 million to show and about half that to secure McIlroy's appearance.
Woods doesn't come cheaply, but he's usually very good value for his money, never before missing a cut when he's been paid to appear. Indeed, this was the first time in 22 regular European Tour events -- eight of which he's won -- that ...