Found July 17, 2013 on
Picturing Tiger Woods adorned with anything but Nike swooshes is difficult to do. And a new endorsement deal between the two ensures that such a vision will remain just that - a figment of the imagination.
Since turning professional in 1996, Woods has been a Nike endorser, and his latest deal will keep him one for many more years. Though terms of the contract were not disclosed, Woods' agent, Mark Steinberg, had made clear in recent weeks that negotiations were progressing to keep the world's No. 1 player "with Nike for the rest of his career." Woods' original five-year deal reportedly was worth $40 million. Numerous media outlets cited Woods earning $100 million over five years from Nike beginning in 2001.
In a statement released Wednesday confirming the new contract, Nike Golf president Cindy Davis said: "We are thrilled to continue our partnership with Tiger. He is one of Nike's most iconic athletes and has played an integral part in Nike Golf's growth since the very beginning."
Indeed, Woods' value to Nike Golf is difficult to quantify, with typical metrics such as advertising exposure and product sales falling well short of capturing his full impact.
Virtually single-handedly, he legitimized Nike, known foremost as an athletic shoe and apparel company, as a golf brand. His endorsement not only helped Nike resonate with consumers in the marketplace, but also aided in recruiting other players to its tour staff - a vital component for achieving and maintaining authenticity.
For Woods, his latest Nike deal, arguably, caps a complete rebound from his marital problems that became publicly known in 2009 and derailed his marketability. Though Nike stood by him, many companies distanced themselves from Woods in the aftermath of his scandal. But marketing experts predicted that over time the iconic spokesman would be able to rebuild his endorsement portfolio - as long as he continued winning on the course. With four victories already this season, he has fulfilled that requirement. Now, marketers - among them Rolex, NetJets and EA Sports - are heralding him again.
BEST OF MAXIM
STILL GOT IT
YouTube Forget the talk of whether Tiger is “back.” Nobody will ever be back to the days of when Tiger Woods was big pimpin’ and winning Majors left and right like it was his job. Now that the women seem to be gone, Tiger must resort to only being number one on the money list and in the FedEx Cup standings. The Major wins may or may not come back. But, shots like this one...
Tiger Woods says his ailing left elbow is fine, and he insists there's no loss of confidence despite the longest stretch of his career without a major title.
Woods spoke Tuesday ahead of the British Open at Muirfield. The last of his 14 major championships came more than five years ago at the 2008 U.S. Open.
The biggest questions mark for Woods is his elbow. This will be his...
Tiger Woods began using a Nike VR Tour driver before the 2010 Masters and has won eight PGA Tour events with it. But this week in Scotland, Woods has been playing practice rounds with a Nike VR_S Covert Tour driver.
There are two different Nike VR_S Covert drivers for consumers: the 460cc Performance model and the 430cc Tour model. Both clubs have a large hole designed into the...
I assume cheating women think this because they have the best chance to cheat with Tiger?
The survey, the results of which were released Tuesday, surveyed “3,225 female cheaters” — yup, the site’s news release used that language — found that 27 percent of respondents said Woods is the sexiest golfer taking part in the British Open later this week.
That’s a pretty...
Lindsey Vonn and Tiger Woods will not be stepping up to the alter anytime soon — or ever according to the 28 year old. “No, thanks! I am definitely not getting married. To anyone,” the gold medal-winning skier told Vogue in a story released online Wednesday. Her thoughts about marriage doesn't mean that the couple are [...]
Johnny Manziel has officially reached the big time. He's become the latest subject of the Taiwanese Animators.
The Texas A&M quarterback now shares the somewhat dubious honor with the likes of Tiger Woods and other celebrities who have had their exploits depicted via computer animation.
Like the other pieces crafted by the Taiwanese Animators, Manziel's video of his...
Not that anyone is counting, but we've entered a sixth year since
Tiger Woods last won a major.
Tiger Woods is perhaps the most high-profile serial cheater in America. Ever since the infamous 2009 Thanksgiving incident, it’s a part of Woods’ identity that’s probably never going to go away. But how do cheating women feel about Woods? Victoria Milan is a website that promises users the chance to “Relive the passion — find your affair.” As you might expect, Victoria...
To play or not to play, that is the question.
Before a major championship, that is.
Tiger Woods, of course, is dead set against it, even if on those occasions when he has played before a major, he has won. (In 2007, he captured the Bridgestone and PGA back to back.)
Phil Mickelson, on the other hand, played poorly at this year's Masters and will tell you it's because he...
To be the best in the world at something you have to be clutch. You have to be able to make the play, sink the shot, make the catch, nail the putt--the list could go on and on. The bottom line is you have to get the job done when you should, but even more importantly when you should not.
Like Tiger Woods does (most of the time), and Rory McIlroy wishes he could do more.
Gary Player is as eager to share his thoughts about golf as he is to show off his body.
Player, who posed without clothes in ESPN Magazine's body issue to make a point about the dangers of obesity, has over the years voiced his opinion on everything in golf from the way the ball travels to the possible use of drugs in the sport.
He returned to Muirfield on Tuesday not to talk...
Tiger Woods’ relationship with girlfriend Lindsey Vonn has reportedly received the seal of approval from Woods’ ex-wife, Elin Nordegren. The source added that Woods “seems...
It looks like Tiger Woods may get a happy ending after all, depending on which tabloid has the facts right.
While marriage might not be in the books for Woods after girlfriend Lindsey Vonn didn’t seem too keen on the idea, the family turmoil that came after Woods was divorced from Elin Nordegren and started dating Vonn may have dissipated for good. The New York Post reports that...