Tiger Woods started his World Challenge in 1999, a chance to bring together top players from around the world for a tournament that amounted to a holiday exhibition to raise money for his foundation.
It offered big money, even for the guy who finished last. And though it now awards world ranking points, it does not count as an official win on any tour.
But it's serious business to Woods.
When the tournament lost its title sponsor last year, and a deal with a major company unexpectedly fell through at the last minute in early September, Woods spent what is believed to be about $4 million of his own money to join presenting sponsor Northwestern Mutual in covering the operating costs.
''We're going to be doing everything we can to keep the tournament going and keep all our programs going,'' Woods said.
He described the World Challenge earlier in the week as his ''showcase event'' that he created with his late father, Earl Woods. And while the trophy and a $1 million check will be ...