As someone who spent the better part of a decade working for a successful minor league hockey team, I know that it's not easy working in a pro sports front office - especially when you're on top at the box office and in the standings.One of the most valuable lessons I learned was that no matter how successful your organization gets, you always need to listen to your audience and when it's possible. always do the right thing. A free pair of tickets here or a free t-shirt there does...