Originally posted on Cardinals Diaspora  |  Last updated 9/19/12
It's not something I'm proud of, but I used to write for Bleacher Report. I know. I'll have to carry that shame with me as long as I live. It's my burden. Today Bleacher Report follows a pretty simple model. SEO Bait. And then SEO Bait some more. Ever do a search for "St. Louis Cardinals"? Chances are you'll see something like this:They are SEO masters. And the headlines are even better: "5 Reasons The Cardinals are the SF Giants EASIEST 1st Round Opponent".WHAAA? My beloved Cardinals are playoff pushovers? *CLICK*Then I get this:Or this:I'll spare you the rest of the list... but if you're leading with a 3-3 head to head record and Chris Carpenters nuts in big games... FAIL.Doesn't matter to B/R, though. They've got your click recorded. Nearly 1300 as of the time I found this artcile. Written by a man that was encouraged to make a list, even if the list didn't hold an iota of merit.Just a heads up, I guess. None of this is going to change, until we stop clicking on these silly headl...
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