There has been a problem — an epidemic of sorts — that has plagued the Twitter accounts of many corporations. They are being overtaken by an unknown hacker who is then tweeting sometimes-offensive comments from the accounts. First, it was Burger King who was hacked. Then it was Jeep:
.@jeep Glad everything is back to normal.
— BurgerKing (@BurgerKing) February 19, 2013
It was a PR nightmare for those companies.
Speaking of PR nightmares, MTV and BET decided to delve into ones of their own. This one was voluntary. In order to gain attention for their brands, MTV and BET pretended to be hacked by each other. Good move, use Internet crime to endorse your brand. I guess you’re still better than Sprint.
The Los Angeles Dodgers caught wind of what is being referred to as the #MTVHack and was as confused as the rest of us. Why would someone want to pretend to be their rivals? So don’t you worry Dodgers fans:
We would never pretend to be the @yankees. That would be silly. #MTVHack
— Los Angeles Dodgers (@Dodgers) February 19, 2013
Of course, the Yankees responded with the most Yankee response possible:
Please, everyone wants to a be a Yankee RT @dodgers: We would never pretend to be the @yankees. That would be silly. #MTVHack
— New York Yankees (@Yankees) February 19, 2013