Walk around U.S. Cellular Field this summer and it's highly unlikely you'll see any fan wearing a jersey bearing the name of Jerry Reinsdorf, Kenny Williams, Rick Hahn or any other member of the White Sox front office.
But visit Wrigley Field this season, where Theomania has reached a fever pitch, and you're likely to see an entirely different sight now that retailers have realized that the Cubs new President of Baseball Operations has the potential to be very, very good for their bottom lines.
Sportsworld, a large souvenir store located directly across the street from Wrigley Field's iconic red marquee, has begun selling Theo Epstein jerseys ($184.95 plus tax) and shirseys ($36.95 plus tax). No word on whether or not they plan on selling similar jerseys bearing new GM Jed Hoyer or Senior Vice President Jason McLeod's names on the back as well.
We first suggested the possibility of selling Theo-related merchandise back on October 13th as a sort-of tongue-...