These aren’t your father’s Yankees. They aren’t your 1996 Yankees, either.
Only the Yankees could be self-important enough to launch a non-baseball related product with a cocktail party.
According to Wallace Matthew of ESPN NY, the Yankees will launch two official fragrances called ”New York Yankees” and “New York Yankees for Her” at a cocktail reception in Manhattan on Tuesday, February 21.
Yes, every team has non-baseball related products. You have checkers, chess, teddy bears, etc. with the team logo. None of the 29 other teams believe they are bigger than the game where they create a fragrance and have a bourgeois party to announce it. This is the same organization that puts out press releases to let everyone know what Hal Steinbrenner thinks regarding world events. What’s next? Randy Levine on the catwalk modeling underwear? Don’t discount it, since the modern Yankees brand caters to the Wall Street crowd with the new Stadium, luxury advertis...
Found February 07, 2012 on
Mike Silva's New York Baseball Digest:
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