License to Deal: A Book Review

License To Deal a book by Jerry Crasnick When Moneyball by Michael Lewis came out about five years ago, many thought they would never see a book about baseball that provided the same unique perspective on the game. Jerry Crasnick has done with agents in License to Deal what Michael Lewis did for general managers in Moneyball. By giving a day to day account of what really goes on in the mysterious profession, Crasnick illustrates that it is definitely not all fun and games to be a real life Jerry Maguire. Crasnick’s book follows a year in the life of an upstart agency run by Matt Sosnick and Paul Cobbe. The two were friends in elementary school and went their separate ways for most of their lives until they each decided, around the same time, that they were not happy in their current careers and wanted to try something else. They created a sports agency called Sosnick and Cobbe and started to get the ball rolling on what they figured to be their new calling. Throughout the book, C...