Originally written on Bush League Chronicle  |  Last updated 11/16/14

Louisville Slugger, the 129-year-old company famously known for manufacturing quality bats, is making some changes just in time for Major League Baseball's Opening Day.The first change involves increasing the hardness of the wood to help strengthen the surface of the bats and to reduce splintering or breaking. MLB has had a problem with bats shattering during games in recent years. Louisville Slugger is hoping to change that.The new bats, which are made of ash or maple, now undergo more strenuous selection, drying, and processing methods, which in combination leads to a much harder piece of lumber than previous models.“The crack of the bat is just so much different because of the drying process,” said Bobby Hillerich, director of Wood Bat Manufacturing for Louisville Slugger.This is the biggest change Louisville Slugger has made to its hardware since unveiling cup-ended bats in 1972.Now, the updated logo has Louisville in smaller letter font over the word Slugger, which is reverse of what the old logo looked like. The words remain inside the traditional oval with an interlocking “LS” added to the top.The company is making the changes in an effort to stay relevant in the sporting goods supply market and to also help attract young players to its products."Changing such an iconic logo can come with risks, particularly if the alterations are dramatic enough to cause customers to not recognize the brand identity," said Michael Barone, a professor of marketing at the University of Louisville."When you've been in the market that long, consumers may start to think you are not as contemporary or relevant as you really are," Barone said. "A logo could signal something new. It helps get attention back to a mature brand."Via Boston Herald

MORE FROM YARDBARKER

Jay Cutler to start again due to Jimmy Clausen concussion

Aldon Smith was reportedly drinking with Ray McDonald

Johnny Manziel ruled out for Week 17 with injury

Dwyane Wade hopes Heat fans give LeBron a warm reception

Adam Silver: No NBA team is tanking

Penguins having three more players tested for mumps

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Jay Cutler is not the answer for the Titans

Josh Smith released by Detroit Pistons in surprising move

13 amazing NFL stats from Week 16

JJ Watt's bloody face defines 2014 campaign

Dominic Raiola insists he didn't intentionally stomp opponent

Jets call themselves the best 3-12 team in NFL history

WATCH: BYU, Memphis fight after Miami Beach Bowl

FSU sends recruit 75 reasons to play for Seminoles

Dale Earnhardt Jr., girlfriend wear great Christmas sweaters

Brandon Marshall: Raiola mocked my mental illness

Don't mess with Seahawks punter Jon Ryan

Niners OT asked Manti Te'o about his fake girlfriend

Darren Sproles' wife Michel fires back at Eagles critics

Steve Smith expects 'couch quarterback' criticism

WATCH: Tennessee walk-on gets scholarship as bowl gift

Raiders player gives game check to young girl in need

Game of the week: Detroit Lions vs. Green Bay Packers

Yankees pay for education of slain officer's children

MLB News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

BYU, Memphis fight after bowl game

FSU sends recruit an eccentric pitch

Brandon Marshall unloads on Raiola

Did Aldon Smith violate probation?

Johnny Manziel ruled out for Week 17

An appreciation for Marshawn Lynch's crotch grab touchdown celebrations

D-Wade: Heat fans should cheer LeBron

Niners OT asked Te'o about fake girlfriend

Sproles' wife fires back at Eagles critics

Game of the week: Lions vs. Packers

'Manny' is the must-watch documentary about Manny Pacquiao

Breaking up the Brooklyn Nets

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.