Found February 23, 2012 on mlb.com:
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During the summer of 2011, 28-year-old right-hander Justin Verlander made his case for a definitive place among the more iconic pitching performances in the AL over the past 39 seasons.
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Verlander pitching cereal for veterans

Usually when Tigers ace Justin Verlander hears a crunch, it's the sound of opposing bats splintering like tongue depressors. Now Verlander can attribute the onomatopoetic word to another endeavor, and a much more philanthropic one at that. The 2011 American League MVP and Cy Young winner is pitching cereal, Limited Edition Justin Verlander Fastball Flakes. All proceeds from...
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  When you win the A.L. Cy Young and have your name thrown into the discussion for A.L. MVP, this is the stuff that happens. Fear not, Tigers fans. This isn’t some sort of lame money-making scheme. According to the Detroit Free Press, sales from Justin Verlander’s “Fastball Flakes” cereal benefit VA Hospitals in Detroit and Ann Arbor. The cereal is being sold through...

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Thursday's Tigers workout carried symbols of Justin Verlander's overwhelming 2011 season. He loosened up a bit, and he stood alone. In a pickoff drill, Verlander whirled to throw to first base, where new instructor Kenny Rogers awaited the ball.

Extra points: Verlander serves up Fastball Flakes

Did you eat your Justin Verlander's Fastball Flakes this morning? It's a good breakfast and a good cause. The Tigers ace adorns the box of one of the latest cereals from PLB Sports, the Pittsburgh-based company that produces such athlete-endorsed products for charitable efforts.

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Video: Blonde bombshell Kate Upton preaches proper finger mechanics to Justin Verlander for MLB 2K12.

Blonde bombshell Kate Upton teaches finger mechanics to  AL Cy Young award winner MVP Justin Verlander who graces the cover of 2K Sports MLB  2K12.  His mission to gain entry to the “Perfect Club” where anyone can win a million dollars. Click the link to see how it went down.   
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