Originally written on The Biz of Baseball  |  Last updated 11/14/14
With a decisive Game 5 between the Pirates and the Cardinals, with the winner moving on the meet the Los Angeles Dodgers in the NLCS, viewers reached for the clicker to watch. The complete game by Adam Wainwright that led the Cardinals to a 6-1 win over the Pirates in Game 5 of the NLDS on Wednesday led to the most-watched game of the 2013 Postseason. TBS’ national telecast of Cardinals-Pirates averaged 6.1 million viewers, up 69 percent over comparable Wednesday coverage in 2012 according to Nielsen. For the seventh time in the last nine nights, TBS topped all cable competition in primetime, leading the second place network by 125 percent in the metered market ratings. Overall, through 15 Division Series telecasts, TBS has averaged 3.7 million viewers, up 9 percent through the same number of games in 2012. In St. Louis, Wednesday’s game drew a 33.6 rating, the highest mark for an MLB game there since Game 6 of the 2012 NLCS. By the conclusion of the game, 58 percent of all TVs ...
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