Exclusive fan club for teenagers is first-of-its-kind amongst MLB teams
ST. LOUIS, Mo. (February 7, 2013) – The St. Louis Cardinals today announced an expanded partnership with St. Louis‐based Rawlings Sporting Goods to benefit area youth. Through the partnership with Rawlings, the team is launching the Cardinals Varsity Club presented by Rawlings, a membership-based program exclusive to teenagers and young adults in Cardinal Nation.
“Rawlings stepped up to the plate when we launched Redbird Rookies in 2004 and they have been an outstanding partner,” said Michael Hall, Vice President of Cardinals Care and Community Relations. “We are very excited about this new venture and we look forward to sharing Cardinal baseball with more kids in our community.”
The membership-based fan club is exclusive to teens and young adults, ages 14-19, and offers a personalized fan experience for the age group. Although many teams have fan clubs, the Rawlings Varsity Club is considered to be the first...