The Royals have cranked up an ambitious promotion campaign for 2012 a year in which theyll host the All-Star Game at Kauffman Stadium.
Beyond the buzz over that midsummer event, however, the Royals theme has been aimed directly at what may happen on the field.
The two-word catchphrase for the coming season: Our Time.
Unless youve been watching the Royals from up close, that seems like a fairly ambitious boast especially for a team that finished 24 games from the top of the AL Central in 2010, and has scraped out just one winning season in 17 years.
There are no guarantees in sport, of course, but the Royals suddenly appear to have re-invented themselves.
Theyve created one of the best farm systems in baseball, and the talent developed through all that work and financial investment has begun to produce victories and some goose bumps around the American League.
An army of gifted young players appeared last year, and a few of the clubs earlier high draft picks guys like Ale...