Originally written on Cardinals Diaspora  |  Last updated 11/15/14
The Cubs are an albatross. Hilarious in their eternal quest for greatness, committed to less than excellence. The Cubs, after 2012, will now have gone 104 seasons without hoisting a championship trophy above their collective heads. A staggering run of futility continually perpetuated to be something that actually will be overcome. Exhibit A.Trouble is, they can’t win. They won’t win, because they can’t win.Not in the sense that they are hindered from signing players that are better at their position than any other player. No, they can certainly do that if they want. But they can’t win in the same way that TV cannot have commercials or beer cannot have alcohol. Possibilities, both. But crippling to the economy of their product. Since early 1990s when baseball had to do more than exist to make maximum profit, teams have had to devise a way to market themselves to attract attention. The Yankees were the evil empire. The Cardinals were the NLs most storied franchise with the best fans ...
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