Found February 29, 2012 on The Sports Bank:
The Chicago White Sox Senior Vice President of Marketing and Sales, Brooks Boyer recently shared his opinions on the upcoming 2012 White Sox season, from the perspective of the fan experience.  What marketing fireworks might he be creating for the team in 2012? As a lifelong Sox fan and ambassador to the concept of being “All In,” before the White Sox marketing machine made it their 2011 slogan, I believe the fan experience has always been a place the Sox are World Champs, regardless of where they rank in the standings. From the fresh grilled polish and onions to the encouragement of pregame tailgating by creating a festival like atmosphere outside the ballpark with an array of live bands, promotions and fireworks shows, attending a game at U.S. Cellular Field is more of an event- just the way Brooks Boyer plans it. After the successful opening of the premiere sports bar Bacardi at the Park last year, this year’s prize is the Chicago Sports Depot, a sports store featuring over 12,...
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