Found February 29, 2012 on
The Sports Bank:
The Chicago White Sox Senior Vice President of Marketing and Sales, Brooks Boyer recently shared his opinions on the upcoming 2012 White Sox season, from the perspective of the fan experience. What marketing fireworks might he be creating for the team in 2012?
As a lifelong Sox fan and ambassador to the concept of being “All In,” before the White Sox marketing machine made it their 2011 slogan, I believe the fan experience has always been a place the Sox are World Champs, regardless of where they rank in the standings.
From the fresh grilled polish and onions to the encouragement of pregame tailgating by creating a festival like atmosphere outside the ballpark with an array of live bands, promotions and fireworks shows, attending a game at U.S. Cellular Field is more of an event- just the way Brooks Boyer plans it.
After the successful opening of the premiere sports bar Bacardi at the Park last year, this year’s prize is the Chicago Sports Depot, a sports store featuring over 12,...
BEST OF MAXIM
On the heels of yesterday’s deal with the Chicago White Sox, the University of Illinois and Chicago Fire Soccer Club have formed a cross-promotional partnership where Illini fans will receive special offers for Fire events, including pre-arranged behind-the-scene tours of Toyota Stadium and unique events like breakfast in the clubhouse.
Illini fans who purchase Fire season tickets...
Chicago White Sox slugger Adam Dunn took his first live batting practice on Tuesday, and the reaction of his manager was in stark contrast to that of his former skipper after his first cuts last spring.
After the departures of staff ace Mark Buehrle and manager Ozzie Guillen to the Miami Marlins, there's little doubt that the White Sox are a team in transition. While Buehrle leaving is a big blow, I'm not sold on the idea that Guillen no longer in the south side of Chicago. His constant negativity and public deridings of players had to wear on the collective psyche of the...
Right-hander Jake Peavy was one of baseball's best pitchers with the San Diego Padres between the 2004 and 2008 seasons, but he's been inconsistent and oft-injured since joining the White Sox in '09. The club is hoping he can stay healthy this season.
GLENDALE, Ariz. -- Robin Ventura arrived for his first day as a major league manager a couple of weeks ago to find the door to his office at the team's spring training facility locked. He jokingly imagined it to be a message from the White Sox front office that had made him the most surprising managerial hire in years, telling him, "We've decided it's over."
Being successful without winning. When Paul Konerko espouses such an idea about the 2012 White Sox, you can bet it's steeped in logic and the wisdom gained from a highly accomplished 15-year-career.
The first pitch of the 2012 Cactus League schedule has yet to be thrown for the White Sox, let alone their first pitch of the regular season. But Robin Ventura's inaugural team has begun to take shape.
Robin Ventura's first address to the full White Sox roster on Tuesday morning earned high marks for its directness, clarity and even its brevity.