Found February 28, 2012 on
After looking for the right words in assessing Paul Konerko's comments, Gordon Beckham came up with his own winning take on the matter.

White Sox Marketing VP Brooks Boyer Creates Fireworks

The Chicago White Sox Senior Vice President of Marketing and Sales, Brooks Boyer recently shared his opinions on the upcoming 2012 White Sox season, from the perspective of the fan experience.  What marketing fireworks might he be creating for the team in 2012? As a lifelong Sox fan and ambassador to the concept of being “All In,” before the White Sox marketing machine made...

Konerko accepts, embraces White Sox direction

Being successful without winning. When Paul Konerko espouses such an idea about the 2012 White Sox, you can bet it's steeped in logic and the wisdom gained from a highly accomplished 15-year-career.

The BP First Take: Monday, February 27 by Daniel Rathman

White Sox general manager Kenny Williams has developed a penchant over the years for making daring, out-of-nowhere trades. His deal with Kevin Towers to bring in Jake Peavy at the 2009 trade deadline—after Peavy nixed a similar deal that May—epitomized his willingness to leave no stone unturned. From Chicago’s perspective, the move was risky for several reasons. Then...

Unlike Ozzie, Ventura's 1st take on Dunn is OK

Chicago White Sox slugger Adam Dunn took his first live batting practice on Tuesday, and the reaction of his manager was in stark contrast to that of his former skipper after his first cuts last spring.

White Sox need Rios, Peavy, Dunn comebacks

GLENDALE, Ariz. -- Robin Ventura arrived for his first day as a major league manager a couple of weeks ago to find the door to his office at the team's spring training facility locked. He jokingly imagined it to be a message from the White Sox front office that had made him the most surprising managerial hire in years, telling him, "We've decided it's over."

In his first camp, Ventura likes look of White Sox

The first pitch of the 2012 Cactus League schedule has yet to be thrown for the White Sox, let alone their first pitch of the regular season. But Robin Ventura's inaugural team has begun to take shape.

Few early hints on rotation lineup

White Sox pitching coach Don Cooper didn't want to reveal the starting pitcher for his team's Cactus League opener against the Dodgers on March 5, let alone the team's Opening Day hurler.

Alexei excited to see Cespedes in action

Count fellow Cuban émigré Alexei Ramirez among those who look forward to Oakland's Yoenis Cespedes taking to the Major League fields.

Ventura's speech impresses his squad

Robin Ventura's first address to the full White Sox roster on Tuesday morning earned high marks for its directness, clarity and even its brevity.
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