Originally written on World Series Dreaming  |  Last updated 3/8/13
I find myself waffling on this subject quite a bit, because as all Cubs fans do, I just want the best for the Cubs.  I want them to win, and to do that I want them to be able to make truckloads of money.  There are many obstacles preventing the Cubs from making as much money as they should given the brand name recognition, the history (most of it crap, but you know, we’re committed) and the media market.  Some of it might have to do with organizational stupidity before the Ricketts took over, and some of it is due to the various “traditions” and restrictions placed upon the Cubs by the city of Chicago, particularly in the Wrigleyville neighborhood.  Brett from Bleacher Nation has a good run-down of the situation on his wonderful blog. The Cliffs Notes version is that while the Cubs are getting smarter front office people in place on the baseball operations side to build the product on the field, and (arguably) smarter business side people to help with marketing and advertising, the city is standing in the way.  With Chicago politics even more crooked than Fernando Rodney‘s hat, this is going to be a major obstacle to overcome if the Cubs are to rebuild Wrigley Field to suit their long-term needs, and to ensure that the place doesn’t fall down under its own age while the city politicians spin their wheels waiting for bribes…errr, concessions.  Yeah. Some commenters in Brett’s blog suggested that the Cubs forget about the fact that they burned their “Get out of Wrigley free” card and just move out.  The Ricketts family, however, has been very adamant about their commitment (there’s that word again) to the fans and neighbors of the Cubs and Wrigley Field.  But if we ignore that for a second, what are their alternatives? The Cubs have never won a World Series in Wrigley Field.  They haven’t hosted a World Series game there since 1945.  But Wrigley Field is ingrained into the Cubs’ identity.  After legends such as Ron Santo, Ernie Banks and Billy Williams, to name a few, the Cubs fanbase will ubiquitously associate the Cubs with Wrigley Field.  This seems to be a default association since most people can’t associate the Cubs with winning, but I keed, I keed. When I visited Chicago over a decade ago, my first thought was to see a Cubs game at Wrigley Field.  I associated the Cubs with Wrigley and I’m not even from Chicago.  Taking the Cubs away from Wrigley Field seems like a true last resort tactic, and while I would be thrilled to tears if they moved to Wrigley Field of Schaumburg in a couple seasons and won the World Series (purely hypothetical), part of me would still feel empty.  I believe many fans would feel similarly, especially those with deeper ties to the city than I do. Getting back to the alternatives…I was discussing this with other WSD’ers and we agreed that the Cubs would lose a bit of their identity if they were to move out of the city limits or even out of state.  The Skokie Cubs or the Evanston Cubs?  That doesn’t sound right at all.  And if you called them the Chicago Cubs anyway, that’s almost like the football Jets and Giants calling themselves “New York” teams even though they play in New Jersey.  As for staying within the city but in a different locale, if the Ricketts can’t figure things out with the city and neighborhood, there’s little chance they can get the permits and other support necessary to break ground elsewhere within the city limits.  The Cubs are literally stuck in Wrigley Field now. Is that such a bad thing?  I don’t necessarily think so.  If you go back to when you were a child, when your parents got that first house where you grew up through elementary, middle and high school before running off to college, it’s sort of like that.  You identify with that first house, because it feels like home.  With Wrigley Field, I used to be gung ho about blowing it up and starting over.  But now that they’re going to renovate it for the next century, I’ve relaxed my views a bit.  I used to associate Wrigley with losing, losing and more losing.  But now I know that it’s home for the Cubs and their fans.  Sure it needs new windows here or there, a bit of oil for this squeaky door, some spackle to patch up holes and perhaps new wallpaper, but that’s just home improvement.  The actual structure resonates with fans as home.  We don’t want to leave our home, because there’s something magical about the concept of home.  And I don’t think there’s anything wrong with that.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Here are your 2015 All-Star reserves and pitchers

Are LeBron, Cavs just playing teenage games?

Bucks president threatens move to Vegas, Seattle

ESPYs golf classic moving from Trump course

Report: Pierre-Paul could miss training camp, start of season

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Spurs sign David West

Report: Marc Gasol signs five-year deal with Grizzlies

Manu Ginobili announces he will return next season

Robinson Cano dealing with stomach ailment all season

Tony Romo on Dez Bryant's contract: 'I think it will work out'

Dwayne Bowe: I’m here to fill Josh Gordon’s shoes

Mo Williams signs 2-year deal with the Cleveland Cavaliers

Carli Lloyd had vision she would score four goals in World Cup Final

Carli Lloyd needs help to carry all her World Cup awards

Russell Wilson abstaining from sex with girlfriend Ciara

Coach K on meeting Beyonce for first time: 'I felt like 13'

Three-star TE Michael Irvin Jr. commits to Miami

Bryce Harper skipping HR Derby because of dad's injury

Braves the most interesting team to watch at the deadline?

Video shows FSU QB De'Andre Johnson punching woman

Is James Harden dating Khloe Kardashian?

Odell Beckham Jr. poses for nude version of 'The Catch'

Dwyane Wade: I'll retire 'when I can no longer play'

MLB News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 2015 All-Star reserves & pitchers

Are LeBron, Cavs just playing teenage games?

Bucks threatens move to Vegas, Seattle

Bryce Harper to skip Home Run Derby

Video shows De'Andre Johnson punching woman

Odell Beckham Jr. poses for nude version of 'The Catch'

Report: Giants pull offer to Pierre-Paul

Report: Jordan was tired of Chris Paul

2015 All-Star starters announced

JPP injured in fireworks mishap?

Odell Beckham doesn't want to be known for 'the catch'

Russell Wilson 'would definitely consider' playing for Mariners

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.