Found June 06, 2012 on Sports Business Digest:
It was all good...a few years ago. The New York Yankees, although they are currently only a half game out of first place in the American League East are struggling...attendance wise. Attendance at the stadium is down 3.6% this year, a .6% increase over last season's 3% drop. The reason? America's favorite secondary market retailer -- StubHub.
“We believe there are serious issues with the StubHub relationship,” team president Randy Levine told The Post yesterday. “We are actively reviewing more fan-friendly alternatives for next year.” (via NY Post)
The Yankees, like some other Major League teams, believe that more fans are turning to the online reseller, rather than paying a higher premium to buy tickets directly from the team. The Yankees had been ranked first or second during their first three seasons in their new stadium...they are currently the fifth best selling team this year. While the Yankees are claiming the "StubHub effect" is hurting their ticket sales, MLB attendance as a whole is up 7%. Although this is largely due to the Miami Marlins move into their new stadium. Marlins attendance is currently around 28,000 a game, an increase of almost 10,000 people per game from this time last year. The Yankees contract with StubHub expires at the end of this season.
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