The one-year anniversary of the UFC's seven-year, $100 million television deal with FOX brings an exciting prospect for the near future.
How about a UFC on FOX fight in the New York City area on Super Bowl weekend 2014 -- the same weekend FOX will televise Super Bowl XLVIII from MetLife Stadium in East Rutherford, N.J.?
"The short answer is, we would love to," Eric Shanks, co-president and COO of FOX Sports Media Group, said on a conference call Tuesday to promote next weekend's "UFC on FOX 5: Henderson vs. Diaz" event. "We think that that Super Bowl week in New York is going to be unlike anything else. We're going to own that city. We're going to own that week of sports television. There's nothing more we would want than a big fight that week."
It's a mouth-drooling prospect for mixed-martial arts fans, for the world's fastest-growing sport to ride the Super Bowl's coattails toward an even larger audience.