Jeff Gordon said he's never really been a part of something quite like this.
He's watched a video put together by Pepsi Max involving a disguised Gordon, a test drive and a terrified salesman go viral. The four-time NASCAR Sprint Cup champion has enjoyed it.
"What a fun experience this has been," he said. "I've never been a part of anything like this, that viral video that's gone to this level ... I've had a lot of fun doing it and I've had a lot of fun seeing all the things on Twitter and everywhere else as well as every time I watch it I still laugh."
In fact, Gordon wants to show more from the experience. It took two days to film it all, and Gordon himself spent two hours getting into his disguise. He said he's been pushing for more of the behind-the-scenes footage to be shown.
"There's so much more that we did that gets edited out," he said. "That's why we had to use a stunt driver. You only have so much time over a two-day period of what you can do. That was something that I would have liked to have done, I think I could have pulled off 90 percent of it, but it's pretty standard practice to have a stunt driver fill in for you."
Gordon said he knew he was "putting himself out there" into unfamiliar territory by making the video, but he had fun.
"I just laughed," he said. "When I did that, I knew I was putting myself out there quite a bit, and that's sort of unfamiliar territory. You look at yourself and you go, 'Okay, I'm either going to look really dumb here, or this is going to be a hit, and people are going to laugh.'
"I know how much fun I had doing it, but after watching, I thought they did an awesome job editing it, making the whole thing really come together and be a lot of fun. I laughed my butt off, to be honest. I've watched it probably six or eight times, and every time I've just cracked up."