Originally written on Tireball.com  |  Last updated 8/30/14

FORT WORTH, TX - NOVEMBER 06: Matt Kenseth, driver of the #16 CitiFinancial Ford, stands on pit road during qualifying for the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 6, 2009 in Fort Worth, Texas. (Photo by John Harrelson/Getty Images for NASCAR)
Matt Kenseth and the new Fifth Third Bank scheme The new number Matt Kenseth is to get on his car comes in the form of a multi-year partnership between Roush Fenway Racing and Fifth Third Bank. Fifth Third Bank will sponsor Kenseth in four races this season with additional races for future seasons to be announced at a later date. Kenseth’s #17 Ford Fusion will began carrying the name of Fifth Third Bank during the Sprint All Star Race on May 19. Additional races with Fifth Third Bank include Kentucky, Indianapolis and the August race in Michigan. A former series champion, Kenseth is currently second in the Sprint Cup standings just two points behind teammate Greg Biffle. Kenseth won his second Daytona 500 to start the season. Team owner Jack Roush also stated that Kenseth, who is in the final season of his contract, will continue to race for the organization. “Matt Kenseth is a cornerstone of Roush Fenway and he’ll be part of it as long as I am, as long as he wants to be,” Roush sa...
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