The totals have been calculated. The top selling die-cast list has been released and the name filling the most spots should come as little surprise. Dale Earnhardt Jr. continues his reign as NASCAR’s most marketable driver.
Earnhardt’s No. 88 Diet Mountain Dew Chevrolet was the best-selling 1:24 scale die-cast of the year. In addition to the top spot, Earnhardt also claimed spots two and four.
“Dale Jr. is still the most influential personality in the sport, so we weren’t surprised to see his Diet Mountain Dew car pop to the top of our bestsellers list,” said Howard Hitchcock, Vice President and General Manager of Lionel NASCAR Collectables.
“Plus, when Dale won in ‘The Dark Knight Rises’ car at Michigan, it really delivered a knockout punch from a sales perspective. The Raced Win version of that die-cast clinched our runner-up spot.”
Danica Patrick’s No. 10 GoDaddy.com Chevrolet die-cast was also a hit in 2012, ending the year at third place on the list. An authentic replica of Pat...