It’s one thing to bring on a new sponsor for a race weekend, it’s another to bring in a sponsor that is actually a partner with NASCAR in broadcasting races. The pressure will be on Joey Coulter as he and his Kyle Busch Motorsports team welcome Fox Sports 1 on the quarter panels of his #18 Toyota. He will race the race in this Saturday’s Pocono Mountains 125, which will be live from the Pocono Raceway on the network that will become Fox Sports 1, Speed Channel.
“Having FOX Sports 1 on the truck for Pocono is huge. This new network means big things in terms of viewership and audience and the future of the Truck Series. For them to further promote the network on my Toyota Tundra is pretty cool and it shows how excited they are about NASCAR and our series. To be the driver with the responsibility of getting people ready for the change is going to be a lot of fun and it’s an honor,” said Coulter about the sponsorship.
They picked a good race to get on Coulter’s truck, he is the defending winner of the Truck race from Pocono and that gives him confidence heading into the weekend.
“Pocono is a very technical track that requires a lot of concentration and can really be frustrating for a driver to learn. I like Pocono because it’s just different from any other track that we go to. The driver and the crew chief really need to be on the same page at all times to get the truck working well around all three corners. Most of the time you end up with two corners that feel really good and then one that is just ok. The three different corners really make it fun for drivers to race around each other. Every corner counts for so much time gained or lost on the next lap. Of course winning at Pocono doesn’t hurt how much I enjoy racing there. I think any track that you win on instantly becomes one of your favorites,” commented Coulter.
Coulter and his team were able to dodge some bullets this past week at Eldora Speedway, including Coulter finishing strong despite not having much of a dirt racing background. That strong run furthers the confidence he and his team are riding into the Pocono mountains.
“Eldora was a great weekend for the 18 team. I don’t think anything is out of reach for us this year. This KBM team has come a long way in the past few weeks and we have turned into a team that I feel can win some races and have a shot at this championship. Harold Holly and I have really found a rhythm with our Tundra’s and like I said before, the team has really gelled and is performing at championship level. I am really excited for the rest of the year,” explained Coulter.
The action gets under way at 1 PM EST from the Pocono Raceway and the race will be seen live on Speed.